Formerly occupied by Bristol Street Motors, the site will specialise in and offer full service facilities for Fiat, Alfa Romeo and Jeep new and used models.
Speaking about the takeover, Director Nick Hardie, said: “We’re extremely pleased with how business is going and this latest acquisition highlights our recent success.
“We have enjoyed working with the Fiat group with great success at our Silverlink and Ashington sites over the last eight years and have been keen to expand with their sister brands Alfa Romeo and Jeep.
“When the opportunity came up to become a regional partner for FCA group (Fiat Chrysler Autos) which would require us to acquire the Scotswood Road site, we jumped at the chance.”
Richard Hardie has already enjoyed a prosperous year, including the launch of its new Fiat and Abarth Centre in Sunderland this August, which was an expansion of its well-established and successful Peugeot centre.
Speaking of this latest news, General Manager, Ryan Luke said: “It’s fantastic to see Richard Hardie now in Newcastle and it’s very exciting for everyone at the Company.
“We’ve already established ourselves in several key locations across the North East and are reputed as the one of the region’s best traders, so it’s great to have such a central location in such an important and vibrant city.”
To celebrate its new centre, Richard Hardie will hold an official launch weekend in November to coincide with the arrival of the all new Alfa Romeo Giulia – a D- segment car rivalled against the BMW 3 series and the Mercedes C Class.
Richard Hardie Fiat, Alfa Romeo and Jeep is now open from 9am to 7pm Monday to Friday, 9am to 5pm on Saturday and 10am to 4pm on Sunday.