Show Compare List
Previous Vehicle Next Vehicle

Join Our Mailing List

Please don't submit links within the form, Thank you.

Thank You!

Your email address has been added to our mailing list.

Fiat-Chrysler Agrees Football League Deal

Posted on:

The Football League play-off finals last month marked the start of a new official car partnership between Fiat-Chrysler and the Football League.

The Football League play-off finals last month marked the start of a new official car partnership between Fiat-Chrysler and the Football League. Fiat was an event partner at the Sky Bet finals, held at Wembley, which saw Norwich City, Preston North End and Southend United victorious in their respective divisions.

There was no shortage of branding opportunities for Fiat-Chrysler at the weekend’s events, with the car manufacturer’s name emblazoned around the perimeter, the centre circle and on the giant screen. A promotion also saw ten lucky fans win tickets to each final, one of whom also won a new Fiat 500X at half-time in each match.

The agreement between Fiat-Chrysler and the Football League won’t kick off in earnest until the start of next season. FCA UK will be launching an affinity scheme with all 72 Football League clubs. The idea is to raise awareness of the firm’s offerings among thousands of football fans through activities at matches, online promotional campaigns and dealer promotions.

Chief Executive of the Football League Shaun Harvey said, “We are delighted to be entering into a partnership with a leading international brand such as Fiat-Chrysler Automobiles. The company’s range of vehicles will be attractive to every football fan in the country and it is very encouraging to see another high-calibre company wanting to invest in our competitions, especially such a vibrant brand that promises to engage with The Football League fanbase”.

Deputy Managing Director of FCA UK Karl Howkins added, “This is a fantastic opportunity for both Fiat-Chrysler Automobiles UK and The Football League. We are enjoying considerable success with other football and sports cooperation and I am sure this latest partnership with The Football League will bring us similar results.”

FCA UK has strong football connections and supplies cars to Premier League side Aston Villa, who will take on Arsenal in the FA Cup final this Saturday. FCA UK’s Motor Village, based in London, is also Fulham FC’s Official Car Partner. The new move to partner The Football League, though, is a much bolder move into a broader football market.

The Football League covers the second, third and fourth tiers of professional football in England – The Championship, League One and League Two.

In this year’s play-off finals, Norwich City won the ‘120-million-pound match’, beating Middlesbrough at Wembley and winning a golden ticket to the Premier League. Preston North End beat Swindon 4-0 to reach The Championship and Southend scraped past Wycombe on penalties to reach League One.

Now that the football season is done and dusted, it’s your chance to test drive any of Fiat’s award-winning range of vehicles. So pop down to Richard Hardie’s showrooms in Ashington or Silverlink in  Newcastle, this weekend.

Richard Hardie Raise £254 on Macmillan Coffee Morning

Richard Hardie Raise £254 on Macmillan Coffee Morning

Posted on: 3rd Oct 2017

On Friday 29th September 2017 our Richard Hardie Group participated in the world's biggest coffee morning. We baked, bought and ate cake to raise money for Macmillan Cancer Support. We had a great day eating cake and playing various fundraising games and in all we raised £253.64 between our five Centres in Ashington, Durham, Newcastle, Silverlink a...

Richard Hardie Staff Race To The Finish Line At The Great North Run 2017

Richard Hardie Staff Race To The Finish Line At The Great North Run 2017

Posted on: 14th Sep 2017

Last weekend (Sunday 10th September) some of our fitness fanatic staff completed the Great North Run, which is the largest half marathon in the UK with over 57,000 runners participating each year! Do you want to find out how our team got on? Read their inspiring stories below…